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Images and Multimedia Policy
The Alliance’s strategy on children’s work emerges from four main broad child rights
areas of the UN convention on the rights of the child which are the child’s right
to survival, development, participation and protection.
The right to protection is a core principle that constitutes the foundation for
the Alliance’s child protection policy. Using child protection as a core principle,
the organisation strives to ensure that measures and systems are in place to protect
children from all forms of abuse and maltreatment by staff members and anyone affiliated
to or who may be required to work as the Alliance’s representative at both secretariat
and field levels.
The broad objective of the policy is to set minimum standards and procedures on
child protection that seek to ensure that the Alliance and its partners work towards
the creation of a safe environment for children. Specifically the policy seeks to
protect children from abuse and exploitation by encouraging good practice among
staff members and preventing behaviour that may be abusive to children.
In its communication and fundraising strategy, the Alliance uses images, recordings
and field texts of children as well as people living with HIV, key population
(sex workers, men having sex with men, and injecting drug users). The Alliance and
its partner NGOs ensure that children, people living with HIV and key population
are treated with dignity as human beings with rights, by avoiding the following:
- Inaccurate representation through words and images
- Communication that shames, degrades or victimises children, people living with HIV and key population
- Taking pictures or statements without informed consent
- Depicting children, people living with HIV and key population in sexually provocative poses